Financial Specialist, Perminder Chohan, Signs Publishing Deal With CelebrityPress® To Co-Author Leo Learns About Life

Perminder Chohan will team up with other leading ThoughtLeaders® to release a new children’s book, Leo Learns About Life, which will teach inspiring lessons for adolescents to use as they learn and grow throughout life.

Financial Specialist, Perminder Chohan, recently signed a publishing deal to co-write the forthcoming book titled, Leo Learns About Life, published by CelebrityPress® LLC.

The new book is a compilation of the contributors’ favorite lessons for success, which have been turned into children’s fables starring Leo the dog. Perminder Chohan will also appear as a character in the book to teach Leo the importance of contributing to the community. These lessons are intended to encourage and guide children towards success throughout their lives.

Leo Learns About Life is tentatively scheduled for release in late Fall 2018.

A portion of the royalties earned from Leo Learns About Life will be donated to Entrepreneur’s International Foundation, a not-for-profit organization dedicated to creating awareness for charitable causes.

Perminder Chohan was selected to be in the book because of his own success and his commitment to educate and inspire our future generations. His achievements throughout life make him an asset to the publication and his fable will surely benefit future readers.

For more information about the upcoming release visit

About Perminder Chohan

Perminder Chohan is a firm believer in being genuine, honest, and trustworthy.   It’s these three principles that have driven him his entire life. He is a Managing Director of Desjardins Financial Security Independent Network (DFSIN) Richmond South office.  His efforts for authentic success has been proven, building a team of over 500 agents and focusing on helping them achieve excellence through organic, grass roots efforts in sales.

Back in 1998, Perminder started his career in the financial services industry, joining Registered Education Savings Plan Company.  Within 6 months, he became their number one agent nationally.  From there, things began to grow at a rapid pace, one which he kept learning from in order to become a leader to others in their pursuit of financial and personal success.  Then he expanded into the life insurance industry, becoming a mentor and being instructional to over 600 agents.

Perminder’s success is notable, but it did not come without a lot of hard work.  Having been raised in India, when Perminder moved to Canada he did not speak the English language. He didn’t shy away from embracing opportunity, though.  He began creating challenges for himself that he was determined to conquer.  Learning the English language was one of those challenges and he set goals for himself to make that happen!  He fed off the energy that setting goals with deadlines gave him and  realized that any goals he may have could be achieved through a solid plan, a commitment to success, and, of course—much hard work!

Community involvement and giving back is one of Perminder Chohan’s greatest passions. He is a tireless supporter of many activities and events that are important to the South Asian community in the Greater Vancouver Area.  His generosity and sponsorship include: fundraising for thirty six different charities in the area, sponsoring sports activities and teams year after year, and even bringing fan favorite Bollywood acts to Canada to perform.   He is also invited to present at awards ceremonies that honor achievement.

To his community and work environment, Perminder is definitely a valuable contributor; however, to his family he is considered a loving, caring father and husband.  When asked about the factors of his success, he always expresses that none of it would be possible without the support of his loving wife, Deep, and his children, Henna and Armaan.  Together, the entire Chohan family finds joy in being involved in their community and giving back.

Career Awards:

Desjardins Excellence Awards:

Recruiting Award 2013, 2014, 2015, 2016 and 2017 – was declared number one in Canada

Business Growth 2013– Was declared number one in Canada

Individual Insurance 2015, 2016, 2017- Number 2 in Canada

In-Force-Growth 2014, 2016, 2017 – Was declared number 2 in Canada

Excellence below 50 Associates 2013- number 2 in Canada.

Excellence below 50 Associates 2014- number 1 in Canada.

Financial Centre of the Year 2017 – number 3 in Canada


Last Published Book Uncommon

            Editor’s Choice Award

            Best Author Award

Last Published Book Performance 360 Success

            Best Author Award



About CelebrityPress® LLC:

CelebrityPress® LLC is a leading business book publisher that publishes books from ThoughtLeaders® around the world. CelebrityPress® LLC specializes in business anthologies, among various other types of titles, and has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen, Michael Gerber, Tom Hopkins, and many of the biggest experts across diverse fields. CelebrityPress® LLC focuses on helping its authors grow their businesses and their personal brands through book publishing; the organization has successfully helped launch thousands of best-selling authors® to date. 


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