Openroad Auto Group’s Loyalty Program

Club Openroad Celebrates 10 Years. Members have saved more than $8.5 million in both vehicle sales and servicing since 2012

Richmond, B.C., October 17, 2022 – Club OpenRoad is officially 10! For the past decade, OpenRoad Auto Group’s (OpenRoad) acclaimed loyalty and rewards program has provided its customers with a variety of perks and exclusive opportunities, from family-friendly events, luxury experiences, to a gainful points system. Since 2012, Club OpenRoad has helped its customers save more than $8.5 million across its sales and service divisions. Currently, over 100,000 are active members.

“We first launched Club OpenRoad 10 years ago to give our customers added value for joining our network of dealerships,” says Christian Chia, CEO of OpenRoad Auto Group. “Since then, I’m proud to say we have created a unique program, one that is currently unmatched in the industry for its unparalleled focus on diverse offers for everyone.”

Potential customers are automatically enrolled in Club OpenRoad as members when they purchase or service a vehicle at any OpenRoad dealership. They have access to cross redeem their points across Canada, including 17 brands and 26 auto retailers in B.C. and Ontario. Members can earn points with every paid service visit and redeem their points to save on their next vehicle purchase or service.