BY POOJA VALEJA,
When we go shopping, we often end up buying more things than we need. Sometimes, we have two to three pairs of shoes or maybe a couple of dresses, even though our wardrobes have no space to store them or even artifacts for the home. Also, times have changed, and most of what we wear is branded merchandise. If you were asked to assess the value of the brands on yourself and their worth, it could be a significant value.
In an era where consumerism often prevails over consciousness, a new wave of luxury is emerging among the youth, one that’s not defined by price tags but by purpose. ‘Mindful luxury’ is a growing movement in fashion and lifestyle that emphasizes intentional living, ethical choices, and enduring value. It’s about investing in fewer, higher-quality things that align with our values and reflect a more profound sense of self.
The Shift from Excess to Essence
Traditional luxury has long been associated with opulence, abundance, and exclusivity. However, consumers are increasingly aware that, with digitalization, social media networks are constantly bombarded with educational information. Mindful luxury shifts the focus from excess to essence—valuing quality over quantity, craftsmanship over convenience, and authenticity over status. The evolution of youth has now begun, recognizing that recognition does not lie in accumulating things, such as vintage or jewelry, or in keeping them as antiques in lockers and wardrobes. Instead, it lies in appreciation and variability. It lies in the fact that certain things can be reused, rewoven, or recreated and utilized instead of being discarded. Therefore, having a costly, statement vintage coat in a unique color is no longer often chosen over a utility, premium-quality, daily-wearable winter essential.
Investing in What Matters
Mindful luxury prompts us to reevaluate what we genuinely value. Purchasing high-end luxury and fashion items but being able to mix and match them and use them multiple times is the key.
- All-time favorite types of denim that could be paired with shorts for formal occasions, with casual wear, tank tops, or even off-shoulders for coffees and brunches
- Layered or pleated skirts pair well with monochromatic tops, off-the-shoulder styles, and even plain T-shirts.
- Trench coats are a great and stylish option for the winter. You could wear it over boots, cut pants, or even short skirts. If you’re fond of long skirts, they pair well with these on top.
- Accessories play a significant role in accentuating. Your entire look looks great with some chunky jewelry, or if you prefer something more subtle, even a pair of your rings and a chain pendant could be a great option.
- Single-color dresses can be tailored in various ways. Wear a Broad Belt or add a short jacket; it would look great with either. If you have a lovely statement necklace, go for it.
- Last but not least, bags; who doesn’t love bags? Whether it’s a tote bag or a crossbody, that’s one thing each shopaholic has.
Trends are cyclic
The interesting part about trends is that they have a cyclical nature, which means that fashion that goes out of style comes back in after a couple of years with a twist. Therefore, restyling and recycling could be a great option, especially when you have invested a premium amount in some of those luxury brands. Instead of stocking them, restyle them in various ways, and they could be as trendy and stylish.
Pre-owned Luxury
We all love Brands and luxury names attached to our clothing, accessories, bags, and shoes. However, not all brands can always be offered. In those cases, pre-owned luxury would be a good option. These are retailers that sell pre-owned bags, clothes, and shoes at very decent prices. To look at the flip side of it, you can also sell your luxury brands and earn decent amounts. Suppose you are very particular about recent trends and prefer not to accumulate clothes in your wardrobe. In that case, a good idea is to sell them at great prices and have a newer collection.
Rent your Favorite Brands
If you’re someone who attends multiple parties and gatherings and doesn’t want to repeat outfits, this is your best option. Practically none of us owns outfits for every day of the year and for years together, and not repeat it. But social media has made each one a celebrity at home. These days, many companies have come up with interesting rent-a-favorite-outfit boxes, or you could hold clothes for a week or two for a special occasion and return them. This way, you do not have to wear a lot of clothes. Brands and cost-effectiveness could go hand-in-hand with this option.
