Acura Precision EV Concept

Acura Precision EV Concept expresses Acura’s intense focus on performance through design, with inspiration drawn from luxury Italian power boats.

Acura Precision EV Concept expresses Acura’s intense focus on performance through design, with inspiration drawn from luxury Italian power boats. Pushing the boundaries of Acura design and technology, the concept showcases a future vision of electrified vehicles with distinct manual and full driving automation experiences. Acura’s new design language will be first seen on a dynamically styled all-electric SUV arriving in 2024.

The concept model was created by the Acura Design Studio to push the boundaries of Acura design and technology, showcasing Acura’s future vision of electrified vehicles with distinct manual and full driving automation experiences.

“Precision Crafted Performance is at the core of everything we do, the Acura Precision EV Concept embodies this commitment as we continue our path towards an electrified future,” said James Marchand assistant vice president, Acura Canada. “The Acura Precision EV Concept is another step in an exciting direction that will shape the future of Acura products while we remain focused on delivering the best client experience our customers expect from us.”

Inspired by the elegance, artistry and harmony of form and function unique to luxury Italian power boats, the Acura Precision EV Concept expresses Acura’s intense focus on performance with a wide, athletic stance, expressive silhouette and sharp character lines dressed in eye-catching Double Apex Blue with a matte finish.

“The Acura Precision EV Concept is a look into our future direction and continues Acura’s Precision Crafted Performance design language with a modern expression of performance” said Dave Marek, Acura executive creative director. “The Acura Precision EV Concept will be our North Star as we move into an exciting, electrified future, and you will see these design cues translate over to future production models.”

The Acura Precision EV Concept features a theatrical lighting approach that previews an electrified powertrain through a dramatic illuminated evolution of Acura’s Diamond Pentagon grille, Chicane DRL signature and new “Particle Glitch” lighting on the front and rear facias. The emotional “Particle Glitch” design theme is repeated on the spokes of the Concept’s striking 23-inch wheels.

“The Acura Precision EV Concept continues to build on Precision Crafted Performance ‘Seamless and Dynamic’ exterior design language with a pronounced front fascia to emphasize the next-generation Seamless Illuminated Fascia for an EV,” said Andy Foster, exterior chief designer. “The ‘Particle Glitch’ lower detailing explores what EV performance could look like as Acura shifts toward its electrified future.”

close