Amanda Ignatius – Appointed as Communications Head: Volvo Car of Canada

Amanda Ignatius recently joined Volvo Car Canada Ltd. as Head of Corporate and Media Communications. Based in Toronto, Amanda will drive corporate storytelling, media relations, product, brand, and internal communications for Volvo Cars’ Canadian operation.

RICHMOND HILL, ON. Amanda Ignatius recently joined Volvo Car Canada Ltd. as Head of Corporate and Media Communications. Based in Toronto, Amanda will drive corporate storytelling, media relations, product, brand, and internal communications for Volvo Cars’ Canadian operation.

A graduate of Wilfrid Laurier University and University of Toronto’s School of Continuing Studies, Amanda brings with her a mix of corporate and agency experience, most recently serving as Senior Product Communications Manager at General Motors Canada.

While at GM, Amanda led the planning and execution of vehicle launches, media events, auto shows and brand-building programs for Chevrolet, Buick and GMC. Program highlights include the #BuickStyle Events which were recognized with multiple awards, including the 2019 Diamond SABRE Award for Superior Achievement in Brand-Building and Gold for Brand Development Campaign at the 2018 ACE Awards.

“I’m thrilled to welcome Amanda to the Volvo Car Canada Team,” said Matt Girgis, Managing Director of Volvo Car Canada. “I’m confident that her automotive expertise and passion for storytelling will play a key role in continuing our momentum in the Canadian market.”

Volvo Car Canada Ltd. Is on the up with a 9% Growth Year to Date in May with reported sales of 981 units for the month of May. Year to date. Volvo Canada has sold a total of 3,972 vehicles in 2019 compared to 3,642 vehicles sold year to date in 2018 representing an increase of 9%.

“With another month of increased sales, Volvo Cars of Canada continues to build on its exceptional momentum as the second highest growing auto manufacturer in Canada,” said Alexander Lvovich, Managing Director, Volvo Car Canada Ltd. “Matt Girgis, incoming Managing Director for Volvo Car Canada, will continue to execute our 2019 strategy with a focus on bringing new vehicles to market including the all-new V60 Cross Country and S60 and sharing our 2020 Safety Vision with the E.V.A Initiative.”

Volvo Cars posted strong sales in May, with volumes up 12.4 per cent compared with the same period last year.

The company sold 60,196 cars during the month, as China, Europe and the US all reported a growth in sales compared with the same period last year.

China reported a strong sales growth of 17.4 per cent in May compared with the same period last year. Total sales in the region reached 12,425 cars during the month. The growth came on the back of high demand for the locally assembled XC60 and S90 models.