The new BMW 7 Series: The first luxury sedan with technologies from the Neue Klasse
The BMW Neue Klasse (German for “New Class”) is BMW’s new initiative to renew its fully electric-only vehicle architecture and design ethos. The ‘Neue Klasse” term harks back to the 1960s in Germany, when BMW developed a groundbreaking class of BMW sports sedans to rejuvenate the company amid growing competition and to establish its reputation for performance as “The Ultimate Driving Machine.”
