Ottawa, July 9, 2024 – As the countdown to the Paris 2024 Paralympic Games hits the 50-day mark, the Canadian Paralympic Committee (CPC), through its philanthropic partner, the Paralympic Foundation of Canada (PFC), is thrilled to unveil the IGNITE THE LIGHT virtual seats fundraising initiative. This groundbreaking initiative calls on Canadians from coast to coast to show their support for the nation’s Paralympic athletes by purchasing virtual seats, filling a virtual stadium filled with national pride and encouragement.
IGNITE the Light aims to raise $1 million by selling 40,000 virtual seats at $25 each, running from July 9 to September 8, 2024. The campaign will see Canadian donors receive a unique and personalized virtual seat in the form of a customized graphic to share across their social media platforms.
