Global chart-topping Indo-Pakistani Canadian group JoSH the Band captures their inspiring journey in new content series with Samsung Canada

Canadian performance duo shares their unique creative journey with the Galaxy A series.

MISSISSAUGA, Ont., October 8, 2019 – Samsung Electronics Canada announced a new partnership with international chart-toppers JoSH the Band, a Canadian Indo-Pakistani Bhangra pop music group that has sold more than three million albums worldwide. The partnership spotlights the singer-songwriters behind JoSH (pronounced “Joe-SH”), Rup Magon and Qurram “Q” Hussain, both of the Greater Toronto Area, with a series of #CaptureYourJourney videos as they share their inspiring journey to becoming close bandmates and international recording stars.

JoSH the Band have been named MTV India’s Artist of the Year, collaborated with internationally-renown recording artists and performed at sold-out shows in 25 countries worldwide. Rup and Q both have families in Canada, and reveal how they stay connected as well as celebrate cultural traditions.

“Technology has completely transformed how people engage with culture – today we have so much available in the palm of our hand,” said Q. “Our story is one that we feel is echoed by many Canadians – about discovering identity, overcoming barriers and pursuing a dream – and with Samsung Canada and the Galaxy A series we see an exciting opportunity to tell that story and encourage Canadians to share their own.”

The video series will be shared by both JoSH the Band and Samsung across social media, and Canadians can follow their story using the hashtag #CaptureYourJourney.
“We are excited to be bringing this partnership to life for Canadian fans,” says David Allard, Chief Marketing Officer, Samsung Electronics Canada. “As part of Samsung’s ongoing efforts to highlight the incredible diversity of our smartphone users, this is a journey that celebrates Canadian cultural moments through the power of technology – and the Galaxy A series’ versatile cameras with an Ultra-Wide angle lens makes it easy for people to capture moments in real-time.”

At a media event on October 8, 2019 at the Samsung Experience Store in the CF Toronto Eaton Centre, Rup and Q joined the Samsung Canada leadership team to debut the first video from the upcoming #CaptureYourJourney content series.

Galaxy A Series
Samsung launched the Galaxy A series in June at major retail locations and carrier partners nationwide, expanding the mid-tier device portfolio and delivering exciting new device options at an accessible price point. Designed for the way that people connect today – sharing, capturing and consuming live content – the Galaxy A20, A50, and A70 provide Generation Z, young millennials and like-minded consumers with an opportunity to choose from a variety of models to suit their needs and passions.

To see the first #CaptureYourJourney video with JoSH the Band please visit Samsung Canada’s YouTube page at youtube.com/user/SamsungCanada.

To learn more about Samsung and its latest innovations, please visit: Samsung.com/ca.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada inspires Canadians to reach their full potential through a transformative
ecosystem of products and services that deliver innovation and distinct design to every aspect of their
connected lives. The company is redefining the worlds of TVs, smartphones, virtual reality and wearable
devices, tablets and digital appliances. In 2019, Samsung was ranked as one of Canada’s “Most Admired
Brands” in Leger’s Corporate Reputation Study.” “Best Global Brands” list. Dedicated to helping make a
difference in the lives of Canadians, Samsung’s award-winning corporate giving initiatives support public
education and health-related issues in communities across the country. To discover more, please visit
www.samsung.com.

Follow Samsung Canada at facebook.com/SamsungCanada, or Instagram @samsungcanada or Twitter @SamsungCanada.
For more information, please contact:
Bobby Sahni
Ethnicity Matters
Tel: 416-227-2324
Email: bobby@ethnicitymatters.com