Canadian home furnishings retailer, EQ3, opens its first store in New York City on Friday, November 7, 2019.
The three-level, 11,800 square foot space is located in the Chelsea furniture design district at 116 7th Avenue. The store is one of only a handful of new retail builds in the area as most brands coming into the neighbourhood renovate existing spaces.
Designed by Thom Fougere, EQ3 consultant and former Creative Director, the entire exterior uses a clean 8’ x 8’ repeating steel grid creating a multitude of framed vignettes. Product stories for furniture, lighting and accessories come to life in the soft grey frames for passers-by. The vignettes transform routinely with the changing product assortment.
In contrast to the brick and stone buildings in the area, the new EQ3 store becomes a beacon of glass and light.
With the opening of the New York City store, EQ3 has partnered with American artist Michael Upton to offer, for the first time, a selection of modern prints inspired by nature, architecture, folk art, and history.
Established in 2001, EQ3 is a Canadian-based designer, manufacturer and retailer of timeless home furnishings. EQ3 champions original design, domestic manufacturing, and products suitable for any home. Alongside its exclusive product line, EQ3 partners with iconic brands including Herman Miller, Marimekko, Eames, Loll and Pablo. With eleven stores across Canada, three in the U.S., and a robust wholesale and e-commerce presence, EQ3 is continuing to develop and grow as an industry leader with a modern, Canadian approach to furniture and home goods.
[update] We were told this week that the official opening has been moved to Thursday, November 7th.