Woman of Tomorrow

“Women across the globe are achieving higher levels of education, joining the work force in greater numbers andcontributing more to the household income,”
said Susan Whiting, the vice chair at Nielsen, in a statement.


If you’re an Indian woman living in Canada, or you are any Canadian Woman living here in Canada – and you’re feeling stressed out perhaps there’s some relief in knowing you’re not even in the top 10 of women worldwide who are feeling the stress these days. Canada ranked 12th in a new survey of the countries in which women are the most stressed, conducted by the Nielsen Company. The Women of Tomorrow Study examined 6,500 women from 21 different countries from February through April of this year.

India proved to be the most stressful country with a staggering 87 per cent of women there reporting feeling stressed most of the time. Mexico took second place, with 74 per cent of women saying they felt stressed most of the time. Rounding out the top 10 were Russia (69 per cent), Brazil (67 per cent), Spain (66 per cent), France (65 per cent), South Africa and Italy (both at 64 per cent), Nigeria (58 per cent), Turkey (56 per cent) and Britain (55 per cent). Canada was in a three-way tie for 12th place with Japan and Australia. In all three countries, 52 per cent of women reported feeling stressed.

Although women in emerging markets report feeling more stress, they are more optimistic about their daughters’ prospects than are women in developed countries. A large majority – 80 per cent – of women in emerging markets believed their daughters will have more opportunities than they did, while women in developed nations said their daughters will only have the same opportunities. As well, 80 per cent of women in emerging markets said their daughters will have more financial stability than they do, something believed by only 40 per cent of women in developed nations.

Despite being stressed, though, Indian women were also the most likely to spend any extra cash they might happen to have on themselves over the next five years. Nearly all, 96 percent, anticipated buying clothes, while 77 percent said they would splash out on health and beauty products and 44 percent on home electronics.

“Women tell Nielsen they feel empowered to reach their goals and get what they want, but at the same time, this level of empowerment results in added stress.” Mexican women came in second in terms of stress and lack of time, with 74 percent, followed by Russia with 69 percent, which the survey blamed partly on the intense pace of social change, with what took half a century to evolve in developed countries compressed into five for their emerging cousins.

Only half of U.S. women thought the same. No matter where they were, though, women were more keyed into social networking than men, talking 28 percent more and texting 14 percent more every month. They also visited more Internet community sites. More than half of women in both developed and emerging nations said that computers, mobile phones and smart phones had changed their lives for the better.

Even when the women are being empowered everywhere in the world, they are more and more under stress. The more the responsibilities, the more the stress! After all, uneasy lies the head that wears the crown!
-Rishi Nagar