hayu Brings Reality TV to Rogers Ignite TV

NBCUniversal International's all-reality streaming service hayu is now available on Rogers Ignite TV – the first cable partner in Eastern Canada. Ignite customers will receive a special, limited time offer with the new platform launch.

TORONTO, April 21, 2020 /CNW/ – Canadians looking to binge-watch Keeping Up With the Kardashians, get their daily dose of drama with The Real Housewives, hit the beach with Love Island or have a night-in with Andy Cohen, can now do so more easily than ever before.

Today, NBCUniversal International (NBCUI) announced that hayu – the all-reality, ad-free subscription video-on-demand (SVOD) service – is now available to Rogers Ignite TV customers. Reality TV lovers can start streaming their favourite reality content via the all new hayu app on their Rogers Ignite TV box. Subscribers will be able to get access to the full catalogue of over 7,000 episodes of reality TV to binge-watch all of their guilty pleasures.

“Partnering with Rogers on their Ignite TV platform is a key milestone in our strategy to make hayu easily accessible to even more Canadians,” said Hendrik McDermott, SVP, Branded On-Demand, NBCUniversal International. “Since launch we have seen huge growth on our platform, so we know Canadians have a strong appetite for reality TV. We are delighted that Rogers Ignite TV customers are now in for a treat with full access to hayu, the premier destination for the best reality content.”

“With the addition of the hayu app and its leading reality TV content, we are delivering on our commitment to bring together the best content across genres, creating a seamless entertainment experience with Ignite TV,” said Eric Bruno – SVP, 5G, Content and Connected Home Products. “We wanted to do something special for our customers and in partnership with hayu, we are offering two months free access to its vast catalogue of reality TV programming. This is a first for hayu in Canada and we are excited to share this exclusive offer with our Ignite TV customers.”

With 250 reality shows, and a full back catalogue of box sets, subscribers can indulge in brand new episodes of the exclusive show Watch What Happens Live, alongside Keeping Up With the Kardashians, The Real Housewives of Beverly Hills, The Real Housewives of New York, Top Chef and the highly anticipated documentary, Kim Kardashian West: The Justice Project. Subscribers to the service don’t have to worry about the impact of spoilers, given that the majority of shows are available on hayu the same day they premiere on TV.

Available until May 21, 2020, Ignite TV customers that sign up for hayu will receive the first two months free. To discover all their favourite reality shows, Ignite TV customers can simply say “hayu” into their voice remote or find it in the app section. For more details and to sign up, visit www.hayu.com/rogers

Notes to Editors:

About hayu
From NBCUniversal International, hayu is the first all-reality subscription video-on-demand service of its kind – available in 14 markets globally across: Canada, the UK, Ireland, Australia, the Nordics, Benelux union, The Philippines, Hong Kong and Singapore on a full array of devices (mobile, tablet, laptop & connected TVs) at www.hayu.com

Over 250 shows and over 7,000 episodes are downloadable to watch-on-the-go, including Keeping Up With the Kardashians and its spin-offs – along with The Real Housewives, Below Deck and Million Dollar Listing franchises. The majority of US shows debut on the service the same day as their US launch for $5.99 per month.

About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit: www.nbcuniversal.com