Payal Singhal is an eponymous label established in 1999 built on the cornerstones of modern contemporary Indian Wear. Maximum impact with minimum effort remains the mainstay at the Payal Singhal atelier, as does the concept of approaching tradition with a renewed perspective. Specializing in Occasion Wear and Bridal Wear, the designer is the go-to choice for the modern bride.
The ‘Payal Singhal’ signature look is contemporary Indian clothing that translates effortlessly from Indian to Global. The ‘Payal Singhal’ woman or #PSGirl is a modern, urbane woman who values comfort and effortlessness over everything else.
Born in Mumbai, Payal produced her first couture look at the tender age of 15, outfitting none other than Miss World Aishwarya Rai by winning the “Designer of the Year Award” from Shopper’s Stop. Granddaughter of renowned artist and photographer J.P. Singhal and daughter of designer and entrepreneur Dinesh Singhal of London Fashions, Payal grew up amidst fashion, films, and art.
After completing an award-winning design degree at the Fashion Design Department of SNDT, Mumbai and Summer School at The Parsons School of Design and F.I.T., New York, she launched her label with two flagship stores in Mumbai. Following the success of the brand in India, she went on to expand her business to the U.S.A. where she had several sold-out trunk shows; and then went on to open flagship stores in New York and New Jersey.
While in the U.S.A., Payal worked on several projects with prestigious organizations like The Asia Society, Sakhi for South Asian Women, The South Asian Women’s Leadership Forum and The Layton Rahmatulla Benevolent Trust (LRBT). Payal was invited by the City of Chicago and the City of Houston to represent India and Indian Fashion. Also during this time, Payal was invited to showcase her collection at the Fashion Week of the Americas in Miami and the Singapore Fashion Festival. Now back in India since 2010, Payal enjoys a strong following among chic style-makers and fashionistas world over.
Payal Singhal entered into the e-commerce space in 2012 by launching www.payalsinghal.com. The Payal Singhal e-commerce shopping portal is available for consumers all over the world. She also continually strives to extend her brand experience to patrons in exciting new forms through her collaborations with like-minded brands. The roster of her collaborative collections includes — a capsule collection of women’s formal shirt for The Bombay Shirt Company with signature asymmetrical hemlines and detailing. Mobile phone covers, laptop sleeves, power banks, and other tech accessories in association with Macmerise; a selection of juttis in favorite P.S. prints and embroideries with Fizzy Goblet; and a celebratory edit for online lifestyle brand The Label Life that focuses on versatile, transitional wardrobe staples for women on-the-go. And now most recently, the launch of her first perfume collaboration ‘Tender Intense’ for All Good Scents.
Payal Singhal is an industry innovator focused on building a brand that is accessible, relevant, and forward thinking.