GUANGZHOU, China, In late 2021 Genesis unveiled the Electrified GV70 SUV at Auto Guangzhou 2021. Appearing via video at the world premiere event, Jay Chang, Global Head of the Genesis brand, introduced the brand’s vision for electrification, after which SangYup Lee, Head of Genesis Global Design, discussed the Electrified GV70’s design. Markus Henne, Chief Executive Officer of Genesis Motor China, punctuated the event onsite by presenting Genesis’ market strategy for the country.
“Our global vision to create a sustainable future through electrification is a natural extension of our original commitment that dates back to the launch of Genesis in 2015: the commitment to creating a positive impact in our customers’ lives,” said Jay Chang, Global Head of the Genesis Brand. “I am pleased to reveal another new EV model in China that celebrates our audacious step toward a sustainable future.”
During the event, Genesis showcased an Electrified GV70 with an Atacama Copper matte paint exterior. The front fascia displays a careful consideration for aerodynamic efficiency and function. Genesis’ signature Crest Grille has evolved into an aerodynamic crest that features an inverted G-Matrix pattern and incorporates a hidden EV charging port, creating a minimalist yet sophisticated look. The minimalist horizontal shape of the rear bumper completes the model’s modern image. A simplified, tailpipe-free skid plate emphasizes the SUV’s electric nature, while the iconic and progressive Two-Line Quad Lamps put the finishing touch on the electric model of GV70 with Genesis’ signature Two Lines architecture.
The interior boasts a driver-focused design, offering an intuitive and dynamic driving experience. Inspired by the ‘Beauty of White Space’ interior design concept, the Electrified GV70 offers customers the opportunity to write their own story with an interior that reflects the sustainable ambitions of this electric vehicle, as well as Genesis’ commitment to future sustainability. A variety of eco-friendly materials have been used to furnish the model, and each material features a high-quality finish, completing a design that embodies Genesis’ vision for sustainable luxury from the inside out. Genesis will offer the model with a Glacier White interior.
An athletic and dynamic vehicle, the Electrified GV70 offers competitive and powerful performance to satisfy drivers. It will be available only as an AWD (All-Wheel Drive) model, and details on output and performance for North American models will be available closer to launch.