MARKHAM, Ontario, – Genesis Motors Canada is pleased to celebrate its fifth anniversary. Having first launched in Canada on November 21, 2016, Genesis has quickly established itself as an industry-leading automotive brand with an award-winning product portfolio.
Five years ago, Genesis made a bold entry into the Canadian luxury automotive market with a unique omnichannel business model that prioritized customer experience above all else. All Genesis vehicles sold in Canada are purchased online at a negotiation-free, all-inclusive price which includes a full suite of Genesis at Home services such as complementary scheduled maintenance, at-home valet services and a comprehensive warranty.
Genesis Motors Canada has seen significant growth across all areas of the business. The brand’s product portfolio grew from two sedans to a full portfolio of award-winning vehicles, including the G70 sport sedan, G80 executive sedan, the flagship G90 sedan, and the GV70 and GV80 sport utility vehicles. Sales are at an all-time high and now outpace the past four years combined YTD. Genesis has also doubled its retail footprint to support its rapid growth, expanding from 15 to 30 distributors nationwide and now reaching Canadians from Victoria to St. John’s.
Customer experience remains a top priority for the brand across every touchpoint. Genesis continues to receive top scores for customer satisfaction and overall experience, having recently ranked second in sales satisfaction across the entire industry by J.D. Power.
Genesis is also proud to have won more than 60 industry awards for vehicle quality and performance, including 2019 North American Car of the Year for G70, 2021 AJAC Canadian Utility Vehicle of the Year for GV80 and a total of thirteen AutoTrader Awards across the portfolio. The brand’s entire product lineup has been designated as IIHS TOP SAFETY PICK+, and has been widely recognized for vehicle dependability and initial quality by J.D Power.
“Genesis was built on the foundation of delivering exceptional customer experiences, ultimately redefining what it means to own a luxury vehicle. Our entry into the market was as bold and ambitious as the brand itself, and what we’ve accomplished in five short years is truly remarkable,” says Lawrence Hamilton, Executive Director of Genesis Motors Canada. “This is only the beginning. With electrification, new retail facilities and more exciting news ahead of us, our future has never been brighter.”