The New Rolls-Royce Ghost Officially Unveiled In Vancouver July 23, 2021

Reflecting the minimalist philosophy that underpins New Ghost, Rolls-Royce North America and RollsRoyce Motor Cars Vancouver are excited to share the highlights of this transformative motor car

(Vancouver, BC) – The new Rolls-Royce Ghost made its official press debut today in Vancouver with an exclusive unveiling and special presentation at Rolls-Royce Motor Cars Vancouver.

“We’re delighted to finally be able to welcome a group of VIP media guests into our showroom to witness the iconic, second-generation Ghost,” said Aly Jiwani, Vice President Regional Operations, OpenRoad Auto Group. “Despite the pandemic, sales continue to be on a record pace this year with the new Ghost helping to drive the market here in Vancouver.”

Reflecting the minimalist philosophy that underpins New Ghost, Rolls-Royce North America and RollsRoyce Motor Cars Vancouver are excited to share the highlights of this transformative motor car below:

  • The most technologically advanced Rolls-Royce yet.
  • Succeeds the most successful product in the marque’s 116-year history.
  • Reflects ‘Post Opulent’ design philosophy, rejecting superficial expressions of wealth.
  • Built on rigid aluminium Rolls-Royce spaceframe ‘Architecture of Luxury.’
  • All-wheel drive and all-wheel steering for unprecedented poise and surefootedness.
  • World first Planar suspension system significantly increases agility and effortlessness.
  • Equipped with hallmark 6.75-litre twin-turbo V12 engine, delivering 563 hp & 627 lbft.
  • For effortless egress, doors now electrically open as well as close. Interior components tuned to specific resonant frequency to create a sense of serenity.
  • Down lit Pantheon grille discreetly illuminates Rolls-Royce iconography.
  • Illuminated Fascia debuts with Ghost nameplate surrounded by more than 850 star

“The first Goodwood Ghost was a response to a whole new generation of clients, both in age and attitude. These men and women asked us for a slightly smaller, less ostentatious means to own a RollsRoyce. The success of the product we created for them fulfilled our most ambitious expectations. Over its ten-year lifespan, which began in 2009, Ghost has become the most successful model in the marque’s 116-year history.

“To create a new product that would resonate with our Ghost clients for the next ten years meant we had to listen carefully to their demands. With new Ghost we set new standards in customer centricity by creating a completely new motor car for a unique group of Rolls-Royce’s clients. These business leaders and entrepreneurs demand more of their Ghost than ever. They require a new type of super-luxury saloon that is dynamic, serenely comfortable, and perfect in its minimalism. Ghost is this product,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

“The only components that we carried over from the first Goodwood Ghost were the Spirit of Ecstasy and umbrellas. Everything else was designed, crafted, and engineered from the ground up. The result is the most technologically advanced Rolls-Royce yet. It distils the pillars of our brand into a beautiful, minimalist, yet highly complex product that is perfectly in harmony with our Ghost clients’ needs and perfectly in tune with the times.

” The Vancouver press event included the dramatic unveiling of a bespoke twilight purple Ghost, valued at $660,000, as well as a live video presentation by the new President of Rolls-Royce Motor Cars North America, Martin Fritsches. The exclusive event was also officiated by Matthew Wilson, General Manager, Rolls-Royce Motor Cars Canada; Aly Jiwani, Vice President of Regional Operations, OpenRoad Auto Group; and Steven Wu, Brand Manager, Rolls-Royce Motor Cars Vancouver.

 

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