By Veeno Dewan
“The Luxury auto maker noticed a trend a trend a few years ago, where well- heeled customers were paying fortunes to bespoke auto shops to give their Rolls Royce’s the trendy on-point, all-black look – Now Rolls Royce will do it for you!”
Luxury auto maker Rolls Royce noticed a trend a few years ago; that well- heeled customers were paying fortunes to bespoke auto shops to give their Rolls Royce’s the trendy on-point, all-black look that included all -black windows and side trim, blacked out badges, grilles chrome, and wheels. So, Rolls Royce introduced its own premium” “Black Badge” range of vehicles with the factory black-outlook.
It created the Black Badge series back in 2016 with the Wraith and Ghost, followed by the Dawn in 2017. Apart from having black accents, the Black Badge models also come with a bit more power and better dynamics. Previous Black Badge versions of the Rolls Royce Ghost and Wraith received an assortment of black cosmetic tweaks inside and out, along with additional power for the V12 engines teamed with sportier transmissions. The final paint icing on the cake was the mile deep. Rolls Royce “black” paint. Each layer of deep black paint and lacquer is repeatedly hand polished to a mirror like shine. Rolls-Royce claims it is the “deepest, darkest, and most intense black ever seen on a production vehicle.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said in a press release, “Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women who take risks, break rules and build success on their own terms.” He also went on to say.
“Indeed, before we launched Black Badge in 2016, the idea of creating a product that would satisfy this subversive cohort caused a great deal of internal debate. However, it became clear that these motor cars could not only exist comfortably beneath this revered and historic brand, but they would define a new space within the super-luxury market.”
Rolls-Royce tints the chrome surrounding the grille, air intakes, windows, and exhaust tips. The Spirit of Ecstasy lady on the Cullinan dims her bright shade, and Rolls Royce claim the proprietary “black” paint is the “deepest, darkest, and most intense black ever seen on a production vehicle.”
Stand out of the current black Badge versions is the new Rolls Royce Cullinan SUV version, not even year on the market and now arriving with various power upgrades and some styling tweaks. Outside of the deep black paint finish, Rolls-Royce tints the chrome surrounding the grille, air intakes, windows, and exhaust tips. The Spirit of Ecstasy lady on the Cullinan remains, and the RR badges are inverted to silver letting over a black background. Unique 22-inch wheels are a standout, as are the red brake calipers—a first for Rolls-Royce. As with the exterior, the interior can be crafted in whatever color combination your heart desires. with bespoke or full custom trim in every material and shade Inside, the carbon-fiber trim has six clearcoats, and the Starlight headliner now animates eight shooting stars from 1344 fiber-optic lights.
The current Rolls-Royce Cullinan uses a more powerful 6.7-liter twin-turbo V12 developed by BMW, capable of delivering 563 HP and 627 lb-ft (850 Nm) of torque to all four wheels. A software remaps add an extra 29 horsepower and 37 lb-ft of torque into the 6.7-liter V-12 (for a total of 592 horsepower and 664 lb-ft). Pressing the “low” switch on the gear selector reworks the eight-speed automatic transmission into Sport mode and allows a racier exhaust note. This nearly three-ton e SUV can go from 0 – 60 mph in a lightening quick 5. seconds!
Other performance upgrades to the massive Cullinan Black badge include new brake rotors and a revised pedal feel that Rolls-Royce claims is more responsive. Tweaks to the air suspension and steering at both axles are also new.
With the base Cullinan kicking off at an already eye-watering $325,000, expect the Black Badge to command a significant premium. Order options and you’re probably looking at a $500,000 plus SUV for Canada. A more powerful Cullinan with a hybrid powertrain is also on the cards, and its likely there will be a Black Badge version of that model as well soon.