The original in the small car premium segment moves to the next stage of its evolution. With an intensive makeover for the MINI 3-door, the MINI 5-door and the MINI Convertible, the British premium automobile manufacturer confirms the position of the three models as the premium providers of driving fun, expressive design and individual style. Clear exterior design accents give it a purist appearance that emphasises the hallmark design features. In addition, the innovative Multitone Roof creates unique individualisation opportunities. In the interior, the extensively redesigned cockpit underlines the premium character of the MINI-3 door, the MINI-5 door and the MINI Convertible. Attractive additions to the range of standard and optional equipment, new exterior paint finishes, light-alloy wheels, interior and seating surfaces as well as innovative technology in the areas of chassis, driver assistance systems, operation and connectivity round off the latest update for the British brand’s small car models.
The global market launch of the latest edition of the MINI-3 door, MINI 5-door and MINI Convertible models will begin in March 2021. In a model-specific version, the comprehensive design, technology and premium quality update also gives fresh impetus to the all-electric MINI Cooper SE (fuel consumption combined: 0.0 l/100 km (WLTP
“The MINI’s increased product substance is visible at first glance and is noticeable everywhere,” says project manager Petra Beck. “This applies to the design, the materials and the quality feel in the interior as well as to the numerous new functions with regard to operation, driving fun and driver assistance.”
A new exterior design language now puts the unmistakable appearance of the MINI in a decidedly purist light. Above all, the enhanced aesthetics ensure that the central design features of the MINI become even more apparent and modern by means of reduction. The front view of the MINI 3-door including the MINI Cooper SE, the MINI 5-door and the MINI Convertible is particularly expressive. It is dominated more than ever by the characteristic radiator grille, the hexagonal surround of which now takes up significantly more space, and by the round hallmark MINI headlights. The redesigned interior of the MINI 3-door, MINI 5-door and MINI Convertible is sophisticated, modern and of particularly high quality.
“The new MINI design is more modern, fresher and clearer,” says Oliver Heilmer, Head of MINI Design. “All innovations follow a common mission: Purify MINI! Less complexity, more individuality.”