Mercedes-Benz, Canada’s top luxury brand for the 7th consecutive year

Mercedes-Benz Canada and its national dealer network team worked tirelessly throughout 2020 to ensure that every dealership could protect customer and employee health while continuing to deliver the highest standard of service. Despite the challenging circumstances, Canadian customers were excited by the Mercedes-Benz product lineup's best-in-class technology, exceptional luxury and high performance.

By Veeno Dewan

TORONTO, ON – Mercedes-Benz Canada and its national dealer network are proud to announce that the company has remained the country’s top luxury manufacturer for the seventh consecutive year. In 2020, Mercedes-Benz Canada delivered sales of 35,396 passenger vehicles and vans, with 30,229 representing passenger cars and luxury light trucks.

Mercedes-Benz Canada and its national dealer network team worked tirelessly throughout 2020 to ensure that every dealership could protect customer and employee health while continuing to deliver the highest standard of service. Despite the challenging circumstances, Canadian customers were excited by the Mercedes-Benz product lineup’s best-in-class technology, exceptional luxury and high performance.

In 2020, SUVs accounted for 65.6% of Mercedes-Benz Canada sales, compared to 34.4% for passenger cars. Standout sales performances were seen throughout the company’s remarkable SUV lineup: On the passenger car side, high volumes came not only from the C-Class Sedan, which remained the top-selling passenger car model, but also from the A-Class Sedan (+58.3% compared to 2019) and the stylish CLA Coupe (+2.0% compared to 2019).

2020 was once again an impressive year for the Pre-Owned division, which achieved milestones including three best-ever sales months (February, June and July), and the best sales month of all time (June 2020, when Mercedes-Benz Canada retailed 1,750 pre-owned units). Overall, Mercedes-Benz Canada sold 15,300 pre-owned units. In 2020, Mercedes-Benz Canada also continued to achieve success with the Certified Pre-Owned (CPO) program, hitting six record months (January, February, June, July, August, September), including the best CPO sales month in Mercedes-Benz Canada’s history (June 2020, when the company retailed 1,500 CPO units). In 2020, Mercedes-Benz Canada achieved an overall CPO penetration rate of 86.4%, a 4.1 percentage point increase over the previous record in 2019 and the new highest year-end CPO penetration rate ever.

“As we reflect on 2020, I want to share my deep appreciation for the women and men who proudly represented the three-pointed star across the country,” said Felix Britsch, acting President and CEO, Mercedes-Benz Canada. “Their resilience, flexibility and deep commitment to the brand made it possible to safely demonstrate Mercedes-Benz’ world-leading lineup of all-new and refreshed SUVs, passenger cars and vans to our customers. We are excited to continue delivering incredible customer experiences in 2021 in safe ways and can’t wait to introduce Canadians to Mercedes-Benz’ exceptional new automotive technology and sustainable luxury, from the breathtaking all-new flagship S-Class sedan and award-winning E-Class sedan to our ground-breaking all-electric EQ lineup.”

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