MONTREAL, QUEBEC –Nissan Canada is proud to announce a collaboration with actress, Karine Vanasse, as the ambassador for the 2021 all-new Rogue crossover. The role was recently announced in Quebec.
“When Nissan approached me with the opportunity to work with them to launch the new 2021 Rogue, my answer was an immediate ‘yes.’ To me, Nissan signifies confidence, modern styling and accessible innovation,” says Karine Vanasse. “The new Rogue – and all of its benefits – truly resonated with me, and I believe this is the case for many Quebeckers as well.”
“We’re thrilled to announce this collaboration with Karine. We wanted to associate ourselves with a Quebec personality that shared our values and recognizes herself in the versatility of the 2021 Rogue. Karine checks all of those boxes and more,” says Adam Paterson, director of marketing, Nissan Canada Inc.
To promote the all-new 2021 Rogue, Karine Vanasse is featured alongside her sister Elodie in a Canadian-filmed French-language television ad, which she also narrates. Karine will also be prominent in campaign assets across a number of offline and online channels, will share her experiences driving her own 2021 Rogue on her social media platforms, and will participate in various public relations events. “It was really special to film with my sister. We often go on road trips together – whether that be to discover new regions or local farmers markets,” said Vanasse. “And the 2021 Rogue is the perfectly outfitted vehicle for anything we want to do together.”
The 2021 Nissan Rogue is the redesigned crossover that enables every type of “FAM” – today’s redefined family, whether that be colleagues, friends, cousins or something else entirely – to do what they love to do. Weekend trips, day-to-day activities, off-road adventures – you name it, the 2021 Nissan Rogue delivers the utility, comfort, quality and safety you expect. With advanced connectivity & safety technologies, a refined interior, and superb handling, the Rogue offers Canadians a premium, top-of-the-line drive, every day, and checks all the boxes in terms of style, interior fittings and equipment.