MARKHAM, Ontario, – Genesis recently announced the start of operations of Genesis Estrie, its first retail partner in Quebec’s Eastern Townships. The brand’s 24th location in Canada is also its sixth in the province of Quebec, joining four locations in Greater Montreal including Pierrefonds on the West Island, Saint-Laurent, Laval, and Brossard on the South Shore in addition to one location in Quebec City.
“In 2020, with the launch of our first SUV, the GV80, we are bringing the Genesis brand to a broader Canadian audience. In addition to our expanding product lineup, we continue to grow our retail footprint nationwide. Our expansion into the Eastern Townships reinforces Genesis’ commitment to delivering a unique, stress-free automotive purchase and ownership experience to consumers,” said Richard Trevisan, Brand Director of Genesis Motors Canada. “We wanted to broaden our already strong connection with Quebec, and this new foothold provides customers in the southeastern region of the province with greater opportunity to discover our brand”.
To manage the new location, Genesis Motors Canada is partnering with Sherbrooke-based Groupe Beaucage, which has been serving the Eastern Townships for more than two decades. Genesis Estrie will be the group’s first Genesis distributor.
“We are delighted to bring Genesis to our community here in Sherbrooke and the Eastern Townships,” said Daniel Beaucage, Founder and President of Groupe Beaucage. “Our community-oriented team of passionate automotive professionals is dedicated to providing customers with the best possible car-buying and ownership experience.”
As with all Genesis markets across Canada, the experience in Estrie begins online, where customers can complete their entire journey from browsing the latest models to finalizing their purchase. All of this can be done with complete confidence thanks to transparent, no-haggle pricing and an all-inclusive ownership experience for five years. Customers can configure a vehicle, select accessories, have their trade-in vehicle appraised, and even complete a credit application, all from the comfort of their home. They may even schedule their new vehicle for at-home delivery. Leveraging its national centralized inventory, Genesis will facilitate the delivery of a new vehicle within a matter of weeks (excluding the all-new GV80, with deliveries starting in the second half of 2020).
New and existing Genesis owners can rest easy knowing that their vehicle comes standard with a complimentary suite of at-home services, including five years / 100,000 km of complimentary scheduled maintenance. Genesis will come to the customer’s residence to collect their vehicle for service and leave them with a courtesy vehicle for no extra charge.