Transformative Times: Toyota Shares Its Vision for the Electrified Future of the Automobile

As he opened the recent  2020 Canadian International Auto Show in Toronto, Toyota Canada President & CEO Larry Hutchinson stressed the vital role that hybrid-powered and other electrified vehicles will continue to play in the future of the automotive industry.

PHOTO : Toyota Canada President & CEO Larry Hutchinson and GAZOO Racing Advisor Alexander Wars connect the dots between motorsports, technology development, and the electrified future of the automobile during keynote address at opening ceremonies for the 2020 Canadian International Auto Show

TORONTO, ONTARIO ––As he opened the recent  2020 Canadian International Auto Show in Toronto, Toyota Canada President & CEO Larry Hutchinson stressed the vital role that hybrid-powered and other electrified vehicles will continue to play in the future of the automotive industry – and praised auto shows for their important role in enabling Canadians to explore and learn about them.

“In a time when people question the value of auto shows, it’s clear that they are more beneficial than ever. They are a first-hand opportunity to see and test new technologies, to look at new products on the horizon, and to explore our electrified future,” Hutchinson said.

Hutchinson noted that Toyota is a global pioneer and leader in vehicle electrification and is bringing a broad spectrum of alternative, electrified powertrains to market – including the industry’s leading lineup of self-charging, gasoline-electric hybrids…plug-in hybrid and battery-electric models…and those powered by hydrogen fuel cells. “At Toyota, one size does not fit all – and we believe in a range of electrified solutions – especially here in Canada,” he said. “Needs differ depending on where and how people live, the distances they need to travel, the terrain they need to cover, and even the weather they face from season to season.”

Hutchinson noted that even as many in the automotive industry focusing upon autonomous vehicles and environmental performance, motorsports still has a critical role to play in the future of the automobile

Those advances on the track have translated into exciting new vehicles in Toyota Dealer showrooms – lead by a growing family of fuel-efficient, fun to drive hybrid models. First introduced to Canada 20 years ago with the Prius, Toyota’s popular and proven hybrid powertrains are now available on popular models in many market segments – including the Corolla, Camry, RAV4 and Highlander.

In addition to hybrid vehicles, Toyota’s electrified line-up includes the Prius Prime plug-in hybrid and the Mirai – a zero-emissions sedan powered by a hydrogen fuel cell stack. In the 2021 model year, the Prius Prime will be joined by another plug-in hybrid, the RAV4 Prime, while the Mirai will be upgraded with a second-generation model.

“Whether you’re looking for performance or responsiveness, or amazing fuel efficiency and range, or improved torque, Toyota will have an electrified vehicle that works for you,” Hutchinson said. “We are on track to offering an electrified version of every model we sell by 2025.”