Nissan LEAF Dream Drive rocks your baby to sleep!

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Nissan comes to the rescue of frazzled parents across Europe with a guilt-free solution for those who heavily rely on the magical effects of dream driving to gently lull their children to sleep.

PARIS, FRANCE  – Nissan comes to the rescue of frazzled parents across Europe with a guilt-free solution for those who heavily rely on the magical effects of dream driving to gently lull their children to sleep. Introducing, the Nissan LEAF Dream Drive – the world’s first zero-emission lullaby, dreamt up by Nissan engineers in collaboration with Sound Designer and Sleep Coach, Tom Middleton. This sleep album for babies mimics the peaceful sound frequencies of a humming combustion engine – trusted to put children to sleep, at no CO2 emission cost.

New research finds parents across Europe are frustratingly sleep-deprived. The majority of  parents (65%), with a child aged two and under, is surviving on less than five hours of sleep a night, with 60%5 admitting they resort to dream driving6 their children to sleep and over half (57%) doing it at least once a week.

When looking at why parents put their faith in this method, Nissan discovered that 70%7  of parents put their trust in the power of the vehicle’s movement, when in fact it is the soothing sound frequencies of an internal combustion engine (ICE) that is the biggest contributor to a child falling asleep in the car.

According to expert, Paul Speed-Andrews, Noise and Vibration Development Manager at Nissan, “An EV like the Nissan LEAF is a better choice for dream driving; although we are aware that the quiet soundscape might not be as effective as ICE cars. Combustion engines transmit a sound frequency, a combination of white, pink and brown noise varied in tone – creating an orchestral soundscape that is especially soothing and comforting to children.”

To offer a solution, Nissan has collaborated with renowned Sound Designer and Sleep Coach, Tom Middleton, to create Nissan LEAF Dream Drive – the first zero-emission lullaby, the kryptonite album for angry babies, contains five, three-minute tracks that work in harmony with

“Nissan’s zero-emission lullaby combines early auditory development research with creative strategy and is inspired by the audible and inaudible sounds of the Nissan LEAF,” says Sound Designer, Tom Middleton. “Together with Nissan, we are finding innovative, health and safety-conscious ways to apply functional sound within EVs that goes beyond the vehicle itself, effectively inspiring a new generation of purpose-driven, human-first car design and functionality.”

Parents can connect their smartphone to their Nissan LEAF through Android Auto and Apple CarPlay, to enjoy the lullaby available on platforms like Apple Music, Spotify, SoundCloud, YouTube and Deezer.

 

 

 

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