Mississauga, Ont. – This year INFINITI celebrates 30 years of looking forward. Since its launch in 1989 in the U.S., and a year later in Canada, INFINITI has introduced new technologies, daring designs, and innovations that have delivered significant advances in the automotive industry. The brand now lays out its future vision as it moves into the era of electrification.
“In 2019, we are marking over three decades of INFINITI history by looking to the future,” comments Mike Colleran, Vice Chairman, INFINITI Motor Company. “Our approach has never been to adopt a nostalgic view of the past, but we are nevertheless proud of what the brand has achieved in the last 30 years. INFINITI was conceived from an exclusive team in Japan called the Horizon Task Force, established by Nissan Motor Company in 1985 to occupy a void in the luxury car segment. The brief, ‘Luxury, redefined’, led to the creation of a brand which placed greater importance on delivering a personal and rewarding driving and ownership experience than any other premium car maker.
More than simply selling a car, INFINITI has always offered a total ownership experience. This meant being the first vehicle brand to offer loan vehicles to owners dropping their own cars off for service, as well as trip interruption protection and roadside assistance… INFINITI maintains this ethos today, offering customers an award-winning ownership experience which has evolved to meet changing customer needs and expectations in key markets around the globe.
For 30 years, INFINITI has had technological innovation at its core, with a history of developing world-first technologies that have enhanced owners’ driving experiences for the last three decades. The brand remains true to this ideal today. From launching the world’s first fully-active suspension in 1989, INFINITI has since introduced a series of world-first driver assistance technologies such as the RearView Mirror or back-up camera (2001), Lane Departure Warning (2005) and Around View Monitor (2007).
INFINITI now enters its fourth decade with a renewed vision for innovation in which driver empowerment goes hand-in-hand with high-performance electrified power. Future models will offer drivers a choice of electrified powertrains as the brand embraces new technology to propel its vehicles. . With a memorable visual identity, and spacious, lounge-like cabins enabled by new electrified powertrains, future INFINITI designs will continue to challenge accepted norms in the same way the brand’s cars have always done.