The new Lincoln Aviator is set to power its way into the limelight and showcase the premium brand’s future, which is moving toward a broader portfolio of utilities and electrification in conjunction with effortless services. As more consumers choose the spaciousness and capability of SUVs, Lincoln unveils Aviator, a distinctive three-row plug-in hybrid production preview.
With its slim, tapered lines, roomy interior, twin-turbocharged powertrain available with an advanced plug-in hybrid option, the three-row Aviator targets the heart of the premium market, entering the medium luxury SUV segment that represents more than a quarter of all premium SUVs sold. Appealing to millennials starting families, with the majority of vehicles sold to people ages 35 to 44.
The synchronicity of Aviator’s name and form language is intentional; aeronautics has long inspired automotive design. “In Aviator, the lines of the vehicle are streamlined,” says Lincoln Design Director David Woodhouse. “You have the stature and presence of the grille at the front, then the body and tail taper off – creating a distinct aerofoil analogy.”
The emphasis of graceful lines pulling downward toward the rear – a cue to Aviator’s rear-wheel-drive platform – is what Woodhouse describes as an in-flight gesture. “If you look at a bird or plane in flight, the wing is always at an angle to the air and falling downward toward the rear,” he says. “You see that in the main bodyline of Aviator. From the headlight to the taillight, there’s a beautiful undercut feature varying in depth that connotes poise and grace.”
Phone as a Key is designed to offer other amenities similar to a smart key fob. For instance, drivers can activate a locator chirp to find Aviator in a crowded parking lot, or recall their personal profile. Should the phone battery go dead, a backup passcode can be entered on the standard exterior keypad to gain access, then clients can start and proceed to drive the vehicle via the center touch screen? And, if the phone is lost or stolen, Phone as a Key can be easily deleted, providing additional peace of mind.
The Lincoln powertrain is designed for clients interested in options. A twin-turbocharged engine can be paired with the brand’s first advanced plug-in hybrid technology, marking the first time the company will offer a plug-in hybrid powertrain mated to a twin-turbocharged engine. This combination of power and electrified capability will help Aviator deliver Lincoln’s quietest, smoothest, most powerful drive yet.