YOKOHAMA, Japan – Nissan recently unveiled the IMk, a concept car that combines chic design, cutting-edge technologies and powerful EV acceleration in a compact body to create the “ultimate urban commuter.”
The 100% electric car hints at the new direction of Nissan’s design language and how it helps bring to life Nissan Intelligent Mobility – the brand’s vision for changing how vehicles are powered, driven and connected to society.
Immersed in this vision, Nissan designers and engineers looked at a vehicle segment that’s prevalent in their native Japan and becoming more so the world over – the city car. To meet customer demands for nimble driving characteristics and connectivity that fits a wide range of needs and lifestyles, Nissan set out to create a city runner that would stand apart from any other car in the segment.
The result is the IMk concept. More than a strictly functional city car, it’s a chic vehicle that reduces driver stress while offering excitement and confidence on an all-new EV platform.
Equipped with the latest ProPILOT advanced driver assistance technologies and seamless connectivity features, the IMk provides a glimpse of how urban-oriented cars may look and feel in the near future.
The IMk’s looks and proportions reflect a minimal aesthetic, drawing on Nissan’s new design philosophy, called Timeless Japanese Futurism. Adopting the simplistic nature of traditional Japanese design, the exterior is characterized by flowing lines. Important driving information, such as vehicle speed and navigation directions, appear in “midair” by way of a bezel-less prism display. Customized information is communicated to the driver via holographic displays. Interior accent lighting mimics the prism display’s color scheme, depending on displayed content.
While on the trip, occupants can enjoy Nissan’s Invisible-to-Visible (I2V) technology. Merging information from sensors outside and inside the vehicle with data from the cloud, I2V technology can track the vehicle’s immediate surroundings and anticipate what’s ahead, even showing what’s behind a building or around the corner. Guidance is given in an interactive, human-like way, including via an avatar that appears inside the car. “The IMk concept provides a glimpse of the new direction of Nissan Intelligent Mobility as technology evolves toward electrification and connectivity,” said Asako Hoshino, Nissan’s executive vice president overseeing global marketing and sales and the brand’s global EV business. “At Nissan, we intend to continue launching cars with the latest advanced systems to maintain our lead in automotive innovation.”