MARKHAM, ON, Hyundai Auto Canada Corp. announced it will become the official automotive partner of Rogers Hometown Hockey for the 2019 – 2020 hockey season. As such, Hyundai will become a primary, co-presenting sponsor of the 6-month campaign along with Scotiabank. Rogers remains the title sponsor of the festival.
The tour stops in 25 Canadian communities to celebrate the local hockey stories that connect the nation. The free festival features full weekends of live entertainment, hockey alumni appearances, and hockey-themed activities, culminating with a live outdoor viewing party of a game broadcast from the Sportsnet Mobile Studio.
“We are very excited to be joining Rogers Hometown Hockey as their official automotive partner. All Canadian communities, regardless of size, have meaningful and inspirational hockey stories and we want to support them first-hand,” says Don Romano, President and CEO of Hyundai Auto Canada. “Over the past few years, we have overhauled our product portfolio with families in mind and we will be sending our entire lineup of crossovers and SUVs across the country for festival visitors to experience.”
Hyundai locations on festival grounds will feature games and challenges for kids and parents alike, test-drive opportunities, prizes to be won on-site as well as an overall grand prize for the season.
As part of updating all marketing and communications strategies, Hyundai Canada introduced its Made for those who drive hockey campaign during the 2018-2019 hockey season. Following exceedingly positive reception of the campaign from the general public and target audiences, the Rogers Hometown Hockey partnership further expands on this new marketing direction.
Rogers Hometown Hockey 2019-20 Highlights: Will travel 23,907 KM over 25 weeks – the equivalent of crossing Canada from East to West more than four times. Quebec City hosts the Tour during the Quebec International Pee-Wee Hockey Tournament, the world’s most prestigious minor hockey tournament (Feb. 15-16).Ottawa hosts the Tour during Winterlude, Canada’s iconic winter festival (Feb. 8-9). Peguis First Nation, the largest First Nation community in Manitoba, hosts the Tour (Feb. 29 – Mar. 1)