Auburn Hills, Mich. – Oscar-winning actor Jamie Foxx is taking on a new role in a new marketing campaign for the Chrysler Pacifica and Chrysler Pacifica Hybrid. Foxx is lending his voice to take on the persona of the Pacifica and Pacifica Hybrid as the minivan has a lot to say about the Pacifica’s unprecedented level of functionality, versatility, technology and bold styling. The first of a four-part video series launches today across broadcast, digital and Chrysler brand social channels.
“As voiced by Jamie Foxx, whose bold and distinctive attitude matches that of the minivan, the campaign offers a fun and engaging way to both challenge the perceptions of minivan ownership and communicate to consumers the unparalleled features of both vehicles,” said Olivier Francois, Chief Marketing Officer, FCA.
The campaign brings the Chrysler Pacifica and Pacifica Hybrid to life as Foxx gives each minivan a confident and witty attitude that cannot wait to talk about all the benefits, features and details that the Pacifica and Pacifica Hybrid have to offer. With its available class-exclusive hands-free dual sliding doors, Stow n’ Vac®, class-exclusive Stow n’ Go seating, Uconnect Theater with two 10-inch touchscreens, and the Pacifica Hybrid’s available all-electric range of more than 30 miles and a total range of more than 500 miles, there is no sign of this minivan staying quiet any time soon.
The first video, “Are We a Van Family,” in the four-part series will debut today via broadcast while remaining videos will continue to rollout throughout the year.
The Chrysler brand created the campaign in partnership with Austin-based agency GSD&M.
The Chrysler Pacifica and Pacifica Hybrid reinvent the minivan segment with an unprecedented level of functionality, versatility, technology and bold styling. Re-engineered from the ground up on an all-new platform, the Pacifica delivers class-leading gasoline and hybrid powertrains to the minivan segment. The Pacifica Hybrid takes this revolutionary vehicle a step further with its innovative, advanced hybrid powertrain. It’s the first electrified vehicle in the minivan segment and achieves more than 80 miles per gallon equivalent (MPGe) in electric-only mode, an all-electric range of more than 30 miles and a total range of more than 500 miles.