By Veeno Dewan
Global sales for McLaren Automotive, the British creator of luxury sportscars and supercars, rose to 4,806 cars in 2018 with sales up 43.9 percent over the previous year. This is another record for the company which has increased sales every year since its formation in 2010. North America, which represents McLaren’s biggest single market and over a third of global sales, surpassed the 5,000 cars sold mark since sales started in 2011 and achieved another year of record growth.
European sales rose 44.2 percent but the biggest leap was seen in China at 122.5 percent growth following the introduction of the 570S Spider and 720S. China now accounts for almost 7 percent of total global sales. McLaren’s UK domestic market remained strong, achieving a 49.2 percent year-on-year growth.
Growth was supported by a rise in the number of retailers with openings in Bellevue, Washington and Troy, Michigan in North America, a second site added in Tokyo plus new sites in Sao Paulo, Guangzhou in China and Leeds and Hatfield in the UK, signaling a strong domestic market. The brand is now retailed in 32 markets with the additions of Riga in Latvia and Warsaw in Poland.
“Record sales highlight what a momentous year 2018 was for McLaren Automotive when over 4,800 cars left our Production Centre. That compares to 1,650 in 2015 showing the remarkable expansion in just three years as we work to consolidate growth to 6,000 cars a year by the end of our Track25 business plan. In 2018, we achieved our broadest product offering, launching differentiated, world-beating products such as 600LT and the first two cars under our Track25 business plan in the sublime forms of the Speedtail and 720S Spider, both of which have been enthusiastically welcomed by the market.