Excitement at Ford, as the Blue Oval acquires Spin, an electric scooter sharing startup from San Francisco. Spin is a leading micro-mobility service provider with operations in 13 cities and campuses across the US. Acquiring Spin makes Ford a player in the micro-mobility space, and will further enable Ford’s plan to better serve communities through helping to manage the flow of people and goods within urban areas. Spin adds an exciting new offering to Ford’s mobility ecosystem as we help our customers get places easier, faster and less expensively.
Ford say they chose to make Spin part of their mobility ecosystem because their company values closely align with ours. Putting customers first and working in partnership with cities and institutions is key to successfully implementing mobility solutions, all to drive human progress through the freedom of movement.
The acquisition of Spin is the latest strategic move by Ford in the mobility space, as the company builds a mobility portfolio to help customers get places more easily, more quickly and less expensively
Scooters allow cities to offer an equitable last mile solution to their residents thanks to the relative affordability. Combined with ease of use and electrified power, scooters can also help reduce urban traffic congestion, parking limitations and pollution
The number of mobility options available to people has risen dramatically in recent years. In some situations, people use multiple forms of transportation during a single trip. The fast-paced, often experimental mobility sector requires businesses to keep up with agile and adaptable customers. At Ford, the products and services we offer need to reflect these changes.
“We are excited to be accelerating our efforts to provide micro-mobility solutions with the acquisition of Spin, a dockless electric scooter sharing company based in San Francisco. Spin is a leading micro-mobility service provider, with operations in 13 cities and campuses across the US.” Ford stated in a recent press release.
Spin is committed to working hand-in-hand with cities and universities to implement micro-mobility solutions responsibly, safely and sustainably as they expand their operations. They do not launch without permission; they share usage data with cities; and they work with local officials and university campuses to design educational tools around parking and riding rules. This approach aligns well with our values at Ford and with our aspiration to be the world’s most trusted company.