TOKYO, Japan – With two years to go until the Olympic and Paralympic Games Tokyo 2020, Toyota recently outlined the mobility concept that will become the basis for its Tokyo 2020 Games activities, organized around three main pillars : (1) Mobility for all; (2) Sustainability, centering on the realization of a hydrogen society, with the environment and safety as core principles; and (3) Transportation support of staff, media and athletes between Games venues using a Toyota Production System (TPS)-based system.
Toyota believes that giving unprecedented access to people including those with impairments brings the notion of mobility back to its most fundamental meaning: the freedom to move.
“The freedom of being mobile is at the heart of being able to participate in society,” said Toyota President Akio Toyoda. “If someone wants to take on a challenge and moving is what is preventing them from doing so, Toyota would like to help tackle that problem. We want mobility to be a possibility, not an obstacle. By being involved with the Olympics, the Paralympics and the Special Olympics Games, I hope that Toyota will come to respect everyone’s uniqueness and embrace diversity. Once that is realized, we will finally be able to take a step closer to our goal of “mobility for all” and ensure, like athletes show us every day, that being mobile equals having a chance to make one’s dreams come true.”
Toyota became the first worldwide mobility partner of the IOC and the IPC in 2015 with the aim to contribute to “creating a peaceful society without discrimination through sports” and “a commitment to creating a sustainable society through mobility”. Additionally, from last year, Toyota launched its first global corporate initiative, “Start Your Impossible,” to bring people together and contribute to a society where all people can challenge what is possible. The product categories covered by the Toyota sponsorship are: vehicles, mobility services and certain transportation and mobility support products (including robots).
Toyota will disclose more of its plans and contributions, including those related to new mobility products and solutions, moving forward between now and Tokyo 2020.