By Veeno Dewan
Auburn Hills, Mich. – The Jeep® brand is launching its first-ever web series competition, “Jeep Wrangler Celebrity Customs,” as part of its new marketing campaign encompassing digital, social and experiential elements. The centerpiece of this unique competition is the iconic Jeep Wrangler. Former NBA standout and sports analyst Jalen Rose hosts the six-episode web series, which fans and followers can view at www.jeep.com/celebrity-customs. In the web series, baseball legend and MLB analyst Alex Rodriguez, entrepreneur and media personality Maria Menounos and the restaurant media platform The Infatuation, with co-founders Andrew Steinthal and Chris Stang, compete with the assistance of professional customizers and Jeep Performance Parts to craft an all-new 2018 Jeep Wrangler that showcases their respective styles, passions and personalities.
The following five webisodes will debut on Sept. 11, Sept. 13, Sept. 18, Sept. 20 and Sept. 27. The final installment on September 27 takes place at a special reveal event in Los Angeles where all four celebrity contestants will be in attendance as the customization challenge winner is revealed.
In addition to the Jeep brand-selected winner receiving the Wrangler Golden Grille Award, fans and followers can vote online at Jeep.com for the Fan Favorite Award, following the sixth and final episode on September 27. Voting will take place on Jeep.com from September 27 through October 5.
Owners have long customized the Jeep Wrangler to reflect their individual personalities that enable them to seek their own unique adventures, wherever the road takes them. Throughout the web series, the celebrities work with the customizers and Jeep Performance Parts to outfit their Jeep Wrangler and create a one-of-a-kind vehicle. The winner not only gets bragging rights, but will keep the Jeep Wrangler they’ve customized, which no doubt will turn heads wherever they go.
Fourteen-time MLB All-Star and founder of AROD Corp Alex Rodriguez is collaborating with Ryan Friedlinghaus of West Coast Customs to create the ultimate Jeep Wrangler, one that fits his business and out of office needs.
Jeep brand was recognized as a 2018 “Cult Brand” Honoree at the annual The Gathering (Society of Cult Brands). Jeep is the first and only automotive brand to be recognized by the association. Eight brands, and their leaders, were honored for their outstanding courage and unconventional thinking in achieving enviable brand engagement and reaping the benefits of cult-like status.