McLaren, the pioneer British ultra- high performance car maker has names its Toronto subsidiary as McLaren Automotive’ s Global Retailer of the Year 2017 in recognition of the highest standards of business operation, which contributed to a record year for McLaren Automotive in the North America. The company has three ultra- high performance sports cars in production: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.
The Canadian retailer, which is part of Pfaff Automotive Partners, won the overall top honor by outscoring McLaren retailers at 86 locations in 31 different markets around the world. All contenders were meticulously benchmarked and assessed in key areas such as sales, customer service, aftersales and marketing.
“I would like to congratulate McLaren Toronto on claiming the McLaren Global Retailer of the Year award,” said Tony Joseph, President of McLaren North America. “After taking the Regional Retailer of the Year honor in 2016, the Pfaff organisation have succeeded in taking their performance in sales and service to a world-beating level in the last year. With record sales and great attention to detail, they continue to build McLaren’s brand awareness in this key market.”
Adds McLaren Toronto President and CEO, Chris Pfaff; “At Pfaff, we’ve built a community of people who love to own, drive, race and be inspired by great cars. We don’t just sell cars; we deliver extraordinary automotive experiences – in every showroom, on the road, and on the track.” Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England. McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car